Zero-to-one product builder.
I set direction, shape systems, design and ship. Bringing humans and agents together to launch ideas faster.
Mint is a Web3 iGaming platform built around a tokenised reward economy. I joined at blank-sheet stage and, while operating as CPO, worked as a founding designer, product lead and hands-on builder throughout. I helped secure the original JV, defined the product and brand direction, built the design system and core UX from scratch, and took the platform from concept to a live, multi-provider casino in around 10 months. I owned the roadmap, business objectives, prioritisation, stakeholder alignment and major product pivots, while staying directly involved in prototyping, brand design, UX/UI and front-end delivery across casino, sportsbook, live dealer, payments, rewards, analytics, web and Telegram. Post-launch, I’ve continued to shape the product strategy and roadmap while designing and shipping new product experiences alongside engineering. I also built out the core product and development team, but deliberately stayed close to the work rather than moving into a purely managerial role. My workflow is heavily AI-first: I use Cursor, Claude Code and agentic setups across research, product thinking, design and front-end implementation to collapse traditional handoffs and move from idea to production far faster. The result is a distinctive, high-craft product and brand built by a lean team, with the speed, ownership and end-to-end involvement you would normally expect from a much larger organisation.
mobile_ui
bear_white
teaser_film
hero
Mint is a Web3 iGaming platform built around a tokenised reward economy. I joined at blank-sheet stage and, while operating as CPO, worked as a founding designer, product lead and hands-on builder throughout. I helped secure the original JV, defined the product and brand direction, built the design system and core UX from scratch, and took the platform from concept to a live, multi-provider casino in around 10 months. I owned the roadmap, business objectives, prioritisation, stakeholder alignment and major product pivots, while staying directly involved in prototyping, brand design, UX/UI and front-end delivery across casino, sportsbook, live dealer, payments, rewards, analytics, web and Telegram. Post-launch, I’ve continued to shape the product strategy and roadmap while designing and shipping new product experiences alongside engineering. I also built out the core product and development team, but deliberately stayed close to the work rather than moving into a purely managerial role. My workflow is heavily AI-first: I use Cursor, Claude Code and agentic setups across research, product thinking, design and front-end implementation to collapse traditional handoffs and move from idea to production far faster. The result is a distinctive, high-craft product and brand built by a lean team, with the speed, ownership and end-to-end involvement you would normally expect from a much larger organisation.
mobile_ui
bear_white
teaser_film
hero
I built Evaporate as an experiment in removing as much friction as possible from communication. It lets two people, anywhere in the world and on any device, start a private conversation instantly without accounts, downloads or exchanging personal details. One person shows a QR code, the other scans it, and a chat opens immediately. The interface automatically adapts to the user’s browser language, with support for 17 languages, while messages are translated in real time so both people can communicate naturally. When the conversation ends, the session disappears with it. No accounts, no history, no identity attached. Evaporate to explore both the technical and usability challenges behind making something this simple, with potential use cases ranging from everyday conversations to situations where fast, anonymous communication really matters.
qr_connection_flow
start_screen
qr_screen
lang_options
I built Evaporate as an experiment in removing as much friction as possible from communication. It lets two people, anywhere in the world and on any device, start a private conversation instantly without accounts, downloads or exchanging personal details. One person shows a QR code, the other scans it, and a chat opens immediately. The interface automatically adapts to the user’s browser language, with support for 17 languages, while messages are translated in real time so both people can communicate naturally. When the conversation ends, the session disappears with it. No accounts, no history, no identity attached. Evaporate to explore both the technical and usability challenges behind making something this simple, with potential use cases ranging from everyday conversations to situations where fast, anonymous communication really matters.
qr_connection_flow
start_screen
qr_screen
lang_options
PlayScreen
Cover Art App
2026
I designed and built PlayScreen, an iOS app that turns any compatible iPad into a dedicated display for a WiiM streamer. It connects directly over the local network to show full-screen artwork, playback details and hi-res audio information, then becomes a simple clock when the music stops.
play_mode
clock_mode
ios_icon
PlayScreen
Cover Art App
2026
I designed and built PlayScreen, an iOS app that turns any compatible iPad into a dedicated display for a WiiM streamer. It connects directly over the local network to show full-screen artwork, playback details and hi-res audio information, then becomes a simple clock when the music stops.
play_mode
clock_mode
ios_icon
character_select
game_factory_telegram_miniapp
vote_meter
revenue_meter
character_select
game_factory_telegram_miniapp
vote_meter
revenue_meter
At Fr0ntierX, I worked on technically complex Web3 products for global brands including LG, DHL, Warner Bros. Discovery Sports and ImmutableX. I designed platform experiences that made blockchain-powered engagement feel simple and seamless for end users, while also building a multi-brand design system that enabled the core platform to be rapidly adapted and deployed across enterprise clients.
the_north_face_challenge_app
xplr_challenge
access
bleacher_report_marketplace
At Fr0ntierX, I worked on technically complex Web3 products for global brands including LG, DHL, Warner Bros. Discovery Sports and ImmutableX. I designed platform experiences that made blockchain-powered engagement feel simple and seamless for end users, while also building a multi-brand design system that enabled the core platform to be rapidly adapted and deployed across enterprise clients.
the_north_face_challenge_app
xplr_challenge
access
bleacher_report_marketplace
UNA
Agency
2026
UNA is an independent end-to-end product and design studio I founded to give ambitious teams access to senior, hands-on design and build capability without the overhead of a traditional agency. Working with a trusted global network of designers, developers and specialists, I’ve helped founders shape brands, products, apps and digital experiences across Web2 and Web3, supporting everything from early-stage fundraising through to launch, growth and revenue generation.
black_inc_brand_design
we_are_una
donna_ai
UNA
Agency
2026
UNA is an independent end-to-end product and design studio I founded to give ambitious teams access to senior, hands-on design and build capability without the overhead of a traditional agency. Working with a trusted global network of designers, developers and specialists, I’ve helped founders shape brands, products, apps and digital experiences across Web2 and Web3, supporting everything from early-stage fundraising through to launch, growth and revenue generation.
black_inc_brand_design
we_are_una
donna_ai